{"id":18044,"date":"2020-06-19T07:03:00","date_gmt":"2020-06-19T05:03:00","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/06\/19\/de-tres-a-uno-coop-concentra-sus-actividades-en-linea-en-coop-ch\/"},"modified":"2025-12-15T12:29:44","modified_gmt":"2025-12-15T11:29:44","slug":"de-tres-a-uno-coop-concentra-sus-actividades-en-linea-en-coop-ch","status":"publish","type":"post","link":"https:\/\/swisstrans.info\/es\/2020\/06\/19\/de-tres-a-uno-coop-concentra-sus-actividades-en-linea-en-coop-ch\/","title":{"rendered":"De tres a uno: Coop concentra sus actividades en l\u00ednea en coop.ch"},"content":{"rendered":"<p>El minorista suizo Coop unifica sus tres plataformas en l\u00ednea existentes Coop.ch, Coop@home y Mondovino en Coop.ch. Esto da lugar a una plataforma omnicanal con una experiencia de compra integral para los clientes, que tambi\u00e9n se vincula con las tiendas f\u00edsicas.<\/p>\n<p>(Basel) Para mejorar a\u00fan m\u00e1s la experiencia de compra, Coop lanza la plataforma omnicanal Coop.ch. La nueva p\u00e1gina web fusiona las presencias en l\u00ednea existentes de Coop@home, Coop.ch y Mondovino. Las clientas y clientes se benefician as\u00ed de una plataforma unificada, donde no solo se puede realizar toda la compra de manera c\u00f3moda y sencilla, sino que tambi\u00e9n est\u00e1n disponibles recetas relacionadas e informaci\u00f3n extensa sobre cada producto.<\/p>\n<p>A partir de ahora, las clientas y clientes en la nueva plataforma omnicanal www.coop.ch encontrar\u00e1n, adem\u00e1s de las ofertas semanales y promociones, la completa tienda en l\u00ednea que reemplaza las p\u00e1ginas web anteriores de Coop@home y Mondovino. La nueva plataforma permite gestionar toda la compra de manera r\u00e1pida, f\u00e1cil y c\u00f3moda, y conecta el comercio f\u00edsico con la tienda en l\u00ednea. Al mismo tiempo, se lanza la nueva app de Coop, que se adapta a las necesidades m\u00f3viles de la actualidad y unifica las aplicaciones anteriores.<\/p>\n<p>\u00abCon la nueva plataforma omnicanal revolucionamos nuestra presencia en l\u00ednea\u00bb, se alegra Philippe Huwyler, director de Coop.ch. \u00abNuestras clientas y clientes encontrar\u00e1n nuestras ofertas, desde alimentos hasta vinos, as\u00ed como recetas e informaci\u00f3n, ahora en un solo lugar.\u00bb<\/p>\n<p><strong>Conexi\u00f3n perfecta entre el comercio f\u00edsico y la tienda en l\u00ednea<\/strong><\/p>\n<p>En el centro de la nueva presencia omnicanal de Coop est\u00e1 la experiencia de compra integral, desde la planificaci\u00f3n hasta la compra. Por ejemplo, ahora se puede crear una lista de compras y consultarla en la nueva app de Coop en la tienda. Adem\u00e1s, se mostrar\u00e1 en tiempo real la disponibilidad de todos los productos y promociones en las sucursales deseadas. No menos importante, las clientas y clientes pueden conectar la nueva plataforma con su cuenta de Supercard y as\u00ed aprovechar todas las ventajas del extenso programa de clientes.<\/p>\n<h5><strong>Informaci\u00f3n completa sobre cada producto<\/strong><\/h5>\n<p>En el desarrollo de la plataforma, Coop se benefici\u00f3 de su larga experiencia en el comercio de alimentos en l\u00ednea. Se mantuvieron funciones probadas, como la informaci\u00f3n nutricional de un producto, y se integraron nuevas \u00e1reas que antes faltaban. As\u00ed, no solo la fusi\u00f3n de alimentos y vinos fue un criterio central, sino tambi\u00e9n la integraci\u00f3n de informaci\u00f3n extensa sobre cada producto. Al buscar un art\u00edculo, ahora tambi\u00e9n se muestran recetas y p\u00e1ginas de conocimiento, y los productos adicionales de una receta se pueden a\u00f1adir directamente al carrito.<\/p>\n<p>Foto: \u00a9 Coop<\/p>\n<p><a href=\"https:\/\/www.coop.ch\">www.coop.ch<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El minorista suizo Coop unifica sus tres plataformas en l\u00ednea existentes Coop.ch, Coop@home y Mondovino en Coop.ch. Esto da lugar a una plataforma omnicanal con una<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6364,6366,6367,6707],"tags":[],"class_list":["post-18044","post","type-post","status-publish","format-standard","hentry","category-schweiz","category-suiza","category-switzerland","category-expedicion-y-logistica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>-<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swisstrans.info\/es\/2020\/06\/19\/de-tres-a-uno-coop-concentra-sus-actividades-en-linea-en-coop-ch\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"-\" \/>\n<meta property=\"og:description\" content=\"El minorista suizo Coop unifica sus tres plataformas en l\u00ednea existentes Coop.ch, Coop@home y Mondovino en Coop.ch. 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