{"id":52036,"date":"2021-09-16T14:00:44","date_gmt":"2021-09-16T12:00:44","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/09\/16\/jcl-adapta-su-eslogan-mision-y-vision-a-los-cambios\/"},"modified":"2021-09-16T14:00:44","modified_gmt":"2021-09-16T12:00:44","slug":"jcl-adapta-su-eslogan-mision-y-vision-a-los-cambios","status":"publish","type":"post","link":"https:\/\/swisstrans.info\/es\/2021\/09\/16\/jcl-adapta-su-eslogan-mision-y-vision-a-los-cambios\/","title":{"rendered":"JCL adapta su eslogan, misi\u00f3n y visi\u00f3n a los cambios"},"content":{"rendered":"<h5><strong>El proveedor de servicios log\u00edsticos JCL Logistics se presenta con un nuevo eslogan, una nueva misi\u00f3n y una nueva visi\u00f3n. Con esto, la empresa quiere posicionarse a\u00fan mejor en el futuro para satisfacer las cambiantes demandas log\u00edsticas de sus clientes y consolidar su posici\u00f3n de liderazgo en la industria log\u00edstica. Los nuevos elementos de marca subrayan el enfoque de JCL en soluciones din\u00e1micas y sostenibles.<\/strong><\/h5>\n<p>El proveedor de servicios log\u00edsticos JCL reacciona a las cambiantes demandas del mercado en la industria y se otorga nuevas directrices. Estas tienen en cuenta las nuevas circunstancias. As\u00ed son el nuevo eslogan, la nueva misi\u00f3n y la nueva visi\u00f3n de JCL:<\/p>\n<ul>\n<li><strong>Eslogan: <\/strong>Moving your world forward<\/li>\n<li><strong>Misi\u00f3n: <\/strong>Ofrecemos a nuestros clientes una ventaja competitiva decisiva para su negocio a trav\u00e9s de servicios log\u00edsticos innovadores y un servicio excelente.<\/li>\n<li><strong>Visi\u00f3n: <\/strong>Estamos moldeando la log\u00edstica del futuro al ofrecer a nuestros clientes productos excelentes a trav\u00e9s de una combinaci\u00f3n de sostenibilidad, eficiencia y digitalizaci\u00f3n.<\/li>\n<\/ul>\n<p>El nuevo eslogan \u00abMoving your world forward\u00bb subraya el elemento de movimiento como parte del ADN de JCL. El eslogan representa que la empresa, con su amplio portafolio de servicios \u2013 transporte terrestre, carga mar\u00edtima, carga a\u00e9rea, log\u00edstica de contratos y B2C \u2013 quiere impulsar el desarrollo comercial de sus clientes. La nueva misi\u00f3n destaca la perspectiva centrada en el cliente de JCL y las soluciones innovadoras. La visi\u00f3n enfatiza la convicci\u00f3n del proveedor log\u00edstico de que un futuro exitoso se basa en servicios digitales, un mayor enfoque en el medio ambiente y una eficiencia incrementada.<\/p>\n<h5><strong>Parte de una estrategia empresarial integral<\/strong><\/h5>\n<p>Svend Hartog, portavoz de la junta directiva, explica que la decisi\u00f3n de actualizar el eslogan, la misi\u00f3n y la visi\u00f3n de JCL es parte de una estrategia m\u00e1s amplia a nivel empresarial. El objetivo es satisfacer las demandas de la log\u00edstica del futuro: \u00abEl a\u00f1o pasado realizamos importantes cambios organizativos para ser una empresa a\u00fan m\u00e1s flexible. Esto nos inspir\u00f3 a revisar tambi\u00e9n nuestra presencia de marca.\u00bb<\/p>\n<p>En 2020, JCL reestructur\u00f3 la gesti\u00f3n con el objetivo de convertirse en una empresa orientada a productos. La comunicaci\u00f3n directa y los tiempos de respuesta r\u00e1pidos son fundamentales. Este a\u00f1o, el equipo directivo ya ha implementado varias medidas para preparar a JCL para un futuro exitoso. Por ejemplo, la junta directiva ha desarrollado una nueva estrategia para medio ambiente, social y gobernanza (ESG).<\/p>\n<h5><strong>Nuevo enfoque para satisfacer las demandas cambiantes<\/strong><\/h5>\n<p>Adem\u00e1s, se han a\u00f1adido m\u00e1s opciones de transporte respetuosas con el medio ambiente para los clientes, y recientemente se ha introducido una estrategia interna de digitalizaci\u00f3n.<\/p>\n<p>\u00abLa industria log\u00edstica est\u00e1 en un cambio r\u00e1pido, y JCL se adapta proactivamente a estos cambios\u00bb, explica Svend Hartog. \u00abNuestro nuevo eslogan, nuestra nueva misi\u00f3n y nuestra nueva visi\u00f3n subrayan nuestra aspiraci\u00f3n de satisfacer las cambiantes demandas en log\u00edstica. Tambi\u00e9n queremos empoderar a nuestros empleados para enfrentar estos desaf\u00edos en una industria din\u00e1mica.\u00bb<\/p>\n<p>Foto: \u00a9 JCL<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El proveedor de servicios log\u00edsticos JCL Logistics se presenta con un nuevo eslogan, una nueva misi\u00f3n y una nueva visi\u00f3n. Con esto, la empresa quiere posicionarse<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":12354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6364,6366,6367,6707],"tags":[],"class_list":["post-52036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schweiz","category-suiza","category-switzerland","category-expedicion-y-logistica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>-<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swisstrans.info\/es\/2021\/09\/16\/jcl-adapta-su-eslogan-mision-y-vision-a-los-cambios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"-\" \/>\n<meta property=\"og:description\" content=\"El proveedor de servicios log\u00edsticos JCL Logistics se presenta con un nuevo eslogan, una nueva misi\u00f3n y una nueva visi\u00f3n. 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