{"id":60973,"date":"2023-03-19T11:16:05","date_gmt":"2023-03-19T10:16:05","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/"},"modified":"2023-03-19T11:16:05","modified_gmt":"2023-03-19T10:16:05","slug":"swisslog-si-presenta-al-futuro-con-un-nuovo-marchio","status":"publish","type":"post","link":"https:\/\/swisstrans.info\/it\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/","title":{"rendered":"Swisslog si presenta al futuro con un nuovo marchio"},"content":{"rendered":"<div class=\"mod mod-text\" data-ignore=\"true\">\n<div class=\"copy\">\n<h5>Il esperto svizzero di intralogistica Swisslog si presenta con un nuovo look: questo sottolinea la posizione dell&#8217;azienda come una delle aziende leader a livello mondiale per soluzioni logistiche automatizzate basate su dati e robot nella moderna realt\u00e0 digitale. Al centro del redesign c&#8217;\u00e8 un nuovo logo adattato al futuro digitale. Il nuovo logo si basa sui punti di forza dell&#8217;attuale logo, che ha rappresentato Swisslog in gran parte invariato negli ultimi 25 anni.<\/h5>\n<\/div>\n<\/div>\n<section class=\"mod mod-text-image is-image-right\" data-ignore=\"true\">\n<div class=\"row\">\n<div class=\"col-md-7\">\n<div class=\"mod-text-image__copy copy\">\n<p>(Buchs\/Dortmund) &#8220;Il nuovo look del marchio si adatta alla direzione della nostra azienda. Swisslog sta diventando sempre pi\u00f9 digitale: sia attraverso le soluzioni che offriamo, sia attraverso il modo in cui vengono utilizzate&#8221;, afferma Antonio Trioschi, Chief Executive Officer (CEO) di Swisslog. &#8220;Siamo orgogliosi di presentare un marchio rinnovato che promuove questo impegno in tutto il settore dell&#8217;automazione logistica e incarna la strategia fondamentale di Swisslog di creare un valore eccezionale per i nostri clienti.&#8221;<\/p>\n<h5><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22694 size-large\" src=\"https:\/\/swisstrans.dashboard.brand-architecture.at\/wp-content\/uploads\/sites\/8\/2025\/12\/Swisslog_19.3.23_2-scaled.jpg\" alt=\"\" width=\"1024\" height=\"110\" \/><\/h5>\n<h5>Il marchio riflette il mondo attuale e futuro<\/h5>\n<p>Il nuovo logo \u00e8 moderno, agile e all&#8217;avanguardia: la forma adattabile del nuovo marchio riflette il mondo digitale attuale e futuro, esprimendo in particolare la continua dinamicit\u00e0 nel settore della logistica. Una caratteristica distintiva \u00e8 la forte &#8220;S&#8221; nel carattere tipografico, che sta da sola. Simboleggia il ruolo di leader mondiale di Swisslog come fornitore di soluzioni innovative, basate su dati e supportate da robot, che stabiliscono nuovi standard nell&#8217;automazione del magazzino. Il nuovo design sottolinea inoltre la personalit\u00e0 aziendale autentica, emozionale e distintiva di Swisslog e dei suoi dipendenti.<\/p>\n<h5>Creatori del futuro nell&#8217;automazione logistica<\/h5>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"mod mod-text-image skin-text-image-left\" data-ignore=\"true\">\n<div class=\"row\">\n<div class=\"mod-text-image__text col-md-7\">\n<div class=\"mod-text-image__copy copy\">\n<p>&#8220;Il nostro look del marchio modernizzato posiziona ulteriormente Swisslog come creatore del futuro nell&#8217;automazione logistica, ma per noi significa anche molto di pi\u00f9&#8221;, afferma Antonio Trioschi, Chief Executive Officer (CEO) di Swisslog. &#8220;Il nuovo logo riflette anche la forza e la competenza dei nostri dipendenti. I nostri dipendenti sono al centro delle nostre azioni. Vogliamo che i nostri clienti sappiano che possono contare su Swisslog, offrendo soluzioni supportate dalla competenza e dalla conoscenza del nostro team.&#8221;<\/p>\n<p>Foto: \u00a9 Swisslog<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<article class=\"mod mod-text\" data-ignore=\"true\"><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Il esperto svizzero di intralogistica Swisslog si presenta con un nuovo look: questo sottolinea la posizione dell&#8217;azienda come una delle aziende leader a livello mondiale per<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":8355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6364,6725,6368,6367],"tags":[],"class_list":["post-60973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schweiz","category-spedizioniere-e-logistica","category-svizzera","category-switzerland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>-<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swisstrans.info\/it\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"-\" \/>\n<meta property=\"og:description\" content=\"Il esperto svizzero di intralogistica Swisslog si presenta con un nuovo look: questo sottolinea la posizione dell&#8217;azienda come una delle aziende leader a livello mondiale per [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swisstrans.info\/it\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/\" \/>\n<meta property=\"og:site_name\" content=\"Swisstrans\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-19T10:16:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swisstrans.info\/wp-content\/uploads\/sites\/8\/2025\/12\/Swisslog_19.3.23.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1269\" \/>\n\t<meta property=\"og:image:height\" content=\"845\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/2023\\\/03\\\/19\\\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/2023\\\/03\\\/19\\\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Swisslog si presenta al futuro con un nuovo marchio\",\"datePublished\":\"2023-03-19T10:16:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/2023\\\/03\\\/19\\\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\\\/\"},\"wordCount\":343,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/2023\\\/03\\\/19\\\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/swisstrans.info\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2025\\\/12\\\/Swisslog_19.3.23.jpg\",\"articleSection\":[\"Schweiz\",\"Spedizioniere e Logistica\",\"Svizzera\",\"Switzerland\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/swisstrans.info\\\/it\\\/2023\\\/03\\\/19\\\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/2023\\\/03\\\/19\\\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\\\/\",\"url\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/2023\\\/03\\\/19\\\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\\\/\",\"name\":\"-\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/2023\\\/03\\\/19\\\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/2023\\\/03\\\/19\\\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/swisstrans.info\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2025\\\/12\\\/Swisslog_19.3.23.jpg\",\"datePublished\":\"2023-03-19T10:16:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/2023\\\/03\\\/19\\\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/swisstrans.info\\\/it\\\/2023\\\/03\\\/19\\\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/2023\\\/03\\\/19\\\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\\\/#primaryimage\",\"url\":\"https:\\\/\\\/swisstrans.info\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2025\\\/12\\\/Swisslog_19.3.23.jpg\",\"contentUrl\":\"https:\\\/\\\/swisstrans.info\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2025\\\/12\\\/Swisslog_19.3.23.jpg\",\"width\":1269,\"height\":845},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/2023\\\/03\\\/19\\\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Swisslog si presenta al futuro con un nuovo marchio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/\",\"name\":\"Swisstrans\",\"description\":\"Swisstrans \u00e8 una piattaforma informativa per il trasporto e la logistica in Svizzera, attiva dal 2002, che mette in contatto spedizionieri e fornitori di prodotti e servizi.\",\"publisher\":{\"@id\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/#organization\",\"name\":\"Logismedia Group AG\",\"alternateName\":\"Logismedia Group AG\",\"url\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/swisstrans.info\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2026\\\/01\\\/swisstrans_logo.png\",\"contentUrl\":\"https:\\\/\\\/swisstrans.info\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2026\\\/01\\\/swisstrans_logo.png\",\"width\":823,\"height\":164,\"caption\":\"Logismedia Group AG\"},\"image\":{\"@id\":\"https:\\\/\\\/swisstrans.info\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/swisstrans-info\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"-","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/swisstrans.info\/it\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/","og_locale":"it_IT","og_type":"article","og_title":"-","og_description":"Il esperto svizzero di intralogistica Swisslog si presenta con un nuovo look: questo sottolinea la posizione dell&#8217;azienda come una delle aziende leader a livello mondiale per [\u2026]","og_url":"https:\/\/swisstrans.info\/it\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/","og_site_name":"Swisstrans","article_published_time":"2023-03-19T10:16:05+00:00","og_image":[{"width":1269,"height":845,"url":"https:\/\/swisstrans.info\/wp-content\/uploads\/sites\/8\/2025\/12\/Swisslog_19.3.23.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tempo di lettura stimato":"2 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/swisstrans.info\/it\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/#article","isPartOf":{"@id":"https:\/\/swisstrans.info\/it\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/"},"author":{"name":"","@id":""},"headline":"Swisslog si presenta al futuro con un nuovo marchio","datePublished":"2023-03-19T10:16:05+00:00","mainEntityOfPage":{"@id":"https:\/\/swisstrans.info\/it\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/"},"wordCount":343,"commentCount":0,"publisher":{"@id":"https:\/\/swisstrans.info\/it\/#organization"},"image":{"@id":"https:\/\/swisstrans.info\/it\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/#primaryimage"},"thumbnailUrl":"https:\/\/swisstrans.info\/wp-content\/uploads\/sites\/8\/2025\/12\/Swisslog_19.3.23.jpg","articleSection":["Schweiz","Spedizioniere e Logistica","Svizzera","Switzerland"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/swisstrans.info\/it\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/swisstrans.info\/it\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/","url":"https:\/\/swisstrans.info\/it\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/","name":"-","isPartOf":{"@id":"https:\/\/swisstrans.info\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/swisstrans.info\/it\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/#primaryimage"},"image":{"@id":"https:\/\/swisstrans.info\/it\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/#primaryimage"},"thumbnailUrl":"https:\/\/swisstrans.info\/wp-content\/uploads\/sites\/8\/2025\/12\/Swisslog_19.3.23.jpg","datePublished":"2023-03-19T10:16:05+00:00","breadcrumb":{"@id":"https:\/\/swisstrans.info\/it\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/swisstrans.info\/it\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/swisstrans.info\/it\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/#primaryimage","url":"https:\/\/swisstrans.info\/wp-content\/uploads\/sites\/8\/2025\/12\/Swisslog_19.3.23.jpg","contentUrl":"https:\/\/swisstrans.info\/wp-content\/uploads\/sites\/8\/2025\/12\/Swisslog_19.3.23.jpg","width":1269,"height":845},{"@type":"BreadcrumbList","@id":"https:\/\/swisstrans.info\/it\/2023\/03\/19\/swisslog-si-presenta-al-futuro-con-un-nuovo-marchio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/swisstrans.info\/it\/"},{"@type":"ListItem","position":2,"name":"Swisslog si presenta al futuro con un nuovo marchio"}]},{"@type":"WebSite","@id":"https:\/\/swisstrans.info\/it\/#website","url":"https:\/\/swisstrans.info\/it\/","name":"Swisstrans","description":"Swisstrans \u00e8 una piattaforma informativa per il trasporto e la logistica in Svizzera, attiva dal 2002, che mette in contatto spedizionieri e fornitori di prodotti e servizi.","publisher":{"@id":"https:\/\/swisstrans.info\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/swisstrans.info\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/swisstrans.info\/it\/#organization","name":"Logismedia Group AG","alternateName":"Logismedia Group AG","url":"https:\/\/swisstrans.info\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/swisstrans.info\/it\/#\/schema\/logo\/image\/","url":"https:\/\/swisstrans.info\/wp-content\/uploads\/sites\/8\/2026\/01\/swisstrans_logo.png","contentUrl":"https:\/\/swisstrans.info\/wp-content\/uploads\/sites\/8\/2026\/01\/swisstrans_logo.png","width":823,"height":164,"caption":"Logismedia Group AG"},"image":{"@id":"https:\/\/swisstrans.info\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/showcase\/swisstrans-info\/"]}]}},"_links":{"self":[{"href":"https:\/\/swisstrans.info\/it\/wp-json\/wp\/v2\/posts\/60973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swisstrans.info\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swisstrans.info\/it\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/swisstrans.info\/it\/wp-json\/wp\/v2\/comments?post=60973"}],"version-history":[{"count":0,"href":"https:\/\/swisstrans.info\/it\/wp-json\/wp\/v2\/posts\/60973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swisstrans.info\/it\/wp-json\/wp\/v2\/media\/8355"}],"wp:attachment":[{"href":"https:\/\/swisstrans.info\/it\/wp-json\/wp\/v2\/media?parent=60973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swisstrans.info\/it\/wp-json\/wp\/v2\/categories?post=60973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swisstrans.info\/it\/wp-json\/wp\/v2\/tags?post=60973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}