{"id":96372,"date":"2025-11-04T13:25:27","date_gmt":"2025-11-04T12:25:27","guid":{"rendered":"https:\/\/swisstrans.brand-architecture.at\/?p=96372"},"modified":"2026-02-03T11:45:01","modified_gmt":"2026-02-03T10:45:01","slug":"influencia-das-plataformas-online-chinesas-na-logistica-europeia","status":"publish","type":"post","link":"https:\/\/swisstrans.info\/pt-pt\/2025\/11\/04\/influencia-das-plataformas-online-chinesas-na-logistica-europeia\/","title":{"rendered":"Influ\u00eancia das plataformas online chinesas na log\u00edstica europeia"},"content":{"rendered":"<h5><strong>Plataformas online chinesas como Temu e Shein est\u00e3o a transformar as estruturas de com\u00e9rcio e log\u00edstica europeias a um ritmo acelerado. Com investimentos massivos em centros de distribui\u00e7\u00e3o e de cumprimento pr\u00f3prios, estabelecem redes de entrega locais que for\u00e7am os servi\u00e7os de entrega cl\u00e1ssicos e os comerciantes a repensar a sua abordagem. Esta \u00e9 a conclus\u00e3o de uma an\u00e1lise recente da SKR AG, Lucerna.<\/strong><\/h5>\n<p>\u201cTemu e Shein constroem em um ano o que os fornecedores estabelecidos levaram anos a realizar\u201d, diz Rico Back, Managing Partner da SKR AG. \u201cRapidez na entrega, controlo de custos e acesso a dados dos clientes s\u00e3o as suas alavancas \u2013 a nova l\u00f3gica \u00e9: Local-to-Local em vez de Cross-Border. Assim, o poder na cadeia de fornecimento muda de forma significativa.\u201d<\/p>\n<p>Esta din\u00e2mica \u00e9 impulsionada pela nova pol\u00edtica aduaneira dos EUA e da UE. O governo dos EUA eliminou, a partir de 29 de agosto de 2025, a isen\u00e7\u00e3o de impostos para envios de mercadorias abaixo de 800 d\u00f3lares. Na UE, o atual limite de isen\u00e7\u00e3o de 150 euros dever\u00e1 ser eliminado at\u00e9 1 de mar\u00e7o de 2028.<\/p>\n<p>O que deveria p\u00f4r fim aos importes baratos revela-se, segundo a an\u00e1lise da SKR, como um catalisador para a profissionaliza\u00e7\u00e3o. \u201cAs plataformas j\u00e1 n\u00e3o importam milh\u00f5es de pacotes individuais, mas sim contentores inteiros, desalfandegam de forma centralizada e distribuem a partir de centros de transbordo europeus\u201d, explica Back. \u201cDesta forma, adaptam-se aos novos obst\u00e1culos regulat\u00f3rios, reduzem custos e tempos de entrega e mant\u00eam o controlo sobre os dados dos clientes e a cadeia de fornecimento.\u201d<\/p>\n<h5><strong>Redes de cumprimento constru\u00eddas a um ritmo recorde<\/strong><\/h5>\n<p>Nos \u00faltimos doze meses, Temu e Shein expandiram significativamente as suas capacidades na Europa, segundo relatos. A Temu opera agora locais de armazenamento na Alemanha, Fran\u00e7a, Espanha, It\u00e1lia, Pa\u00edses Baixos e \u00c1ustria. A Shein estabeleceu centros na B\u00e9lgica, Frankfurt, Espanha, It\u00e1lia, Irlanda e Pol\u00f3nia. O objetivo: tempos de entrega mais r\u00e1pidos, custos de envio mais baixos, desalfandegamento eficiente e gest\u00e3o local de devolu\u00e7\u00f5es.<\/p>\n<p>\u201cEstamos a ver uma nova gera\u00e7\u00e3o de operadores de plataformas globais que criam ecossistemas log\u00edsticos pr\u00f3prios na Europa\u201d, afirma Back. \u201cIsto cria novos fluxos de volume \u2013 a press\u00e3o sobre o pre\u00e7o da \u00faltima milha, no entanto, n\u00e3o diminui.\u201d<\/p>\n<h5><strong>Servi\u00e7os de entrega e com\u00e9rcio sob press\u00e3o<\/strong><\/h5>\n<p>A entrega ao cliente final representa mais de 50% dos custos totais de uma remessa. As plataformas esperam, especialmente para produtos na faixa de pre\u00e7o baixo, pre\u00e7os de entrega extremamente baixos. Quando os servi\u00e7os de entrega aceitam essas remessas para manter o volume est\u00e1vel, podem sentir-se pressionados. Pois verifica-se que as margens est\u00e3o estagnadas. Segundo o estudo KEP 2025 da Associa\u00e7\u00e3o Federal de Log\u00edstica de Pacotes e Expressos (BPEX), em 2024, os volumes B2C na Alemanha cresceram 5,5%, enquanto os volumes B2B, mais lucrativos, ca\u00edram 1,6%. O rendimento ajustado pela infla\u00e7\u00e3o por remessa caiu abaixo do n\u00edvel de 2014 \u2013 os custos mais elevados mal puderam ser repassados.<\/p>\n<p>Para beneficiar mais da procura online, muitos prestadores de servi\u00e7os est\u00e3o a reagir com ofertas pr\u00f3prias de cumprimento. Mas Back v\u00ea tamb\u00e9m riscos: \u201cCumprimento n\u00e3o \u00e9 garantia de rentabilidade \u2013 \u00e9 intensivo em capital e requer uma alta taxa de ocupa\u00e7\u00e3o. Quem n\u00e3o planeia estrategicamente a constru\u00e7\u00e3o de solu\u00e7\u00f5es de cumprimento e n\u00e3o integra digitalmente processos, espa\u00e7os e transportes, est\u00e1 a queimar dinheiro em vez de ganhar.\u201d<\/p>\n<p>A concorr\u00eancia tamb\u00e9m se intensifica para o com\u00e9rcio. \u201cQuem n\u00e3o \u00e9 nem barato nem especial ser\u00e1 esmagado\u201d, diz Back. \u201cEstamos a observar que os comerciantes est\u00e3o a criar marcas pr\u00f3prias a pre\u00e7os acess\u00edveis, a lan\u00e7ar novos conceitos ou a apostar sem compromissos em qualidade, premium e servi\u00e7o. Em qualquer caso, uma log\u00edstica altamente eficiente decide a competitividade.\u201d<\/p>\n<h5><strong>Desafio estrat\u00e9gico da Europa<\/strong><\/h5>\n<p>A SKR AG destaca as consequ\u00eancias de uma crescente concentra\u00e7\u00e3o de plataformas: \u201cQuando uma parte significativa dos volumes de remessas \u00e9 controlada por poucas plataformas globais, os prestadores de servi\u00e7os log\u00edsticos perdem o seu poder de negocia\u00e7\u00e3o\u201d, afirma Back. \u201cA Europa n\u00e3o deve tornar-se apenas um mercado de vendas, mas deve manter a cria\u00e7\u00e3o de valor, empregos e dados nas suas pr\u00f3prias m\u00e3os. \u00c9 necess\u00e1rio agir estrategicamente: as cadeias de fornecimento devem ser diversificadas, parcerias com regras claras devem ser estabelecidas, a efici\u00eancia operacional e a escalabilidade devem ser aumentadas de forma direcionada, assim como a inova\u00e7\u00e3o e a diferencia\u00e7\u00e3o devem ser aceleradas.\u201d<\/p>\n<p>Foto: \u00a9 SKR AG<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plataformas online chinesas como Temu e Shein est\u00e3o a transformar as estruturas de com\u00e9rcio e log\u00edstica europeias a um ritmo acelerado. Com investimentos massivos em centros<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":4287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6607,6364,6689],"tags":[],"class_list":["post-96372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intralogistik","category-schweiz","category-logistik-spedition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>-<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swisstrans.info\/pt-pt\/2025\/11\/04\/influencia-das-plataformas-online-chinesas-na-logistica-europeia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"-\" \/>\n<meta property=\"og:description\" content=\"Plataformas online chinesas como Temu e Shein est\u00e3o a transformar as estruturas de com\u00e9rcio e log\u00edstica europeias a um ritmo acelerado. 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