{"id":96513,"date":"2025-09-25T12:09:59","date_gmt":"2025-09-25T10:09:59","guid":{"rendered":"https:\/\/swisstrans.brand-architecture.at\/?p=96513"},"modified":"2026-02-03T12:24:31","modified_gmt":"2026-02-03T11:24:31","slug":"coop-gruppe-alarga-colaboracao-com-blue-yonder","status":"publish","type":"post","link":"https:\/\/swisstrans.info\/pt-pt\/2025\/09\/25\/coop-gruppe-alarga-colaboracao-com-blue-yonder\/","title":{"rendered":"Coop Gruppe alarga colabora\u00e7\u00e3o com Blue Yonder"},"content":{"rendered":"<h5>Em tempos de press\u00e3o inflacion\u00e1ria, cadeias de abastecimento incertas e um comportamento do consumidor em r\u00e1pida mudan\u00e7a, os retalhistas precisam tomar decis\u00f5es r\u00e1pidas para satisfazer a demanda dos clientes. Por esta raz\u00e3o, o grupo Coop, um dos principais retalhistas na Su\u00ed\u00e7a e cliente habitual da Blue Yonder, expandiu a utiliza\u00e7\u00e3o da solu\u00e7\u00e3o de Gest\u00e3o de Categorias da Blue Yonder para a Jumbo, a cadeia de lojas de bricolagem da Coop. Esta medida complementa a utiliza\u00e7\u00e3o da Gest\u00e3o de Categorias da Blue Yonder que j\u00e1 existe desde 2018 na rede de supermercados da Coop. A expans\u00e3o foi implementada pela Strategix, um parceiro da Blue Yonder.<\/h5>\n<p>(Dallas\/Basileia) A Coop tem uma hist\u00f3ria de mais de 160 anos. O que come\u00e7ou como uma pequena cooperativa tornou-se uma empresa internacional de retalho e grossista, que em 2024 gerou um volume de neg\u00f3cios de 34,9 mil milh\u00f5es de francos su\u00ed\u00e7os (cerca de 40 mil milh\u00f5es de d\u00f3lares). Com cerca de 97.000 colaboradores, a Coop opera uma rede de formatos de retalho com mais de 2.400 pontos de venda, bem como canais de distribui\u00e7\u00e3o online.<\/p>\n<p>Com a Gest\u00e3o de Categorias da Blue Yonder, a Coop alcan\u00e7ou um marco importante na otimiza\u00e7\u00e3o do planeamento de prateleiras e espa\u00e7os para a sua rede de supermercados. Em particular para produtos de carne e p\u00e3o fresco, a solu\u00e7\u00e3o da Blue Yonder gera anualmente cerca de 5.700 planogramas de forma automatizada. A inovadora <a href=\"https:\/\/blueyonder.com\/solutions\/retail-planning-and-category-management\/space-management#features-&amp;-capabilities\">solu\u00e7\u00e3o de planeamento de prateleiras<\/a> adapta os planogramas \u00e0s necessidades espec\u00edficas de um mercado, ao mesmo tempo que considera as diretrizes para a respetiva categoria de produtos. Para aumentar ainda mais a efici\u00eancia, a Coop planeia expandir os planogramas automatizados para outras gamas de produtos.<\/p>\n<p>Entre os outros benef\u00edcios que a Coop obteve gra\u00e7as \u00e0 Gest\u00e3o de Categorias da Blue Yonder, destacam-se:<\/p>\n<ul>\n<li>Processos otimizados: Como a Coop pode otimizar rapidamente o stock existente com processos totalmente autom\u00e1ticos, os gestores de categoria podem concentrar-se em tarefas estrat\u00e9gicas.<\/li>\n<li>Tomada de decis\u00f5es fundamentadas: Com base em insights baseados em dados, que se baseiam no comportamento de compra e na demanda dos clientes, a Coop pode tomar decis\u00f5es informadas sobre a gama de produtos e a sua coloca\u00e7\u00e3o.<\/li>\n<li>Melhoria da experi\u00eancia do cliente: A Coop pode adaptar as gamas \u00e0s necessidades espec\u00edficas de cada loja, aumentando assim a satisfa\u00e7\u00e3o e a lealdade dos seus clientes atrav\u00e9s de experi\u00eancias de compra direcionadas.<\/li>\n<li>Maior rentabilidade e sustentabilidade: A Coop pode otimizar as gamas atrav\u00e9s de planogramas automatizados, para alinhar melhor as ofertas de produtos com as prefer\u00eancias dos consumidores, aumentar as vendas, reduzir o desperd\u00edcio e promover pr\u00e1ticas sustent\u00e1veis.<\/li>\n<\/ul>\n<h5>Responsabilidade para com os colaboradores<\/h5>\n<p>\u00abA Coop atua com uma profunda responsabilidade para com os seus colaboradores, regi\u00f5es e ecossistemas, e comprometemo-nos a fornecer tanto qualidade como uma gama diversificada de marcas e produtos dos quais podemos nos orgulhar\u00bb, afirma Alexander Senft, Head of IT Merchandise Management Masterdata, Coop. \u00abA excel\u00eancia na Gest\u00e3o de Categorias \u00e9 crucial para oferecer valor acrescentado aos nossos clientes. Por isso, estamos muito satisfeitos por poder expandir a nossa colabora\u00e7\u00e3o com a Blue Yonder e a Strategix. A amplia\u00e7\u00e3o da utiliza\u00e7\u00e3o da Gest\u00e3o de Categorias da Blue Yonder para os 125 pontos de venda da Jumbo \u00e9 mais uma prova do nosso compromisso com a inova\u00e7\u00e3o e o foco numa estrat\u00e9gia orientada para a demanda. Desta forma, garantimos que continuamos a satisfazer eficazmente as necessidades em mudan\u00e7a dos nossos clientes.\u00bb<\/p>\n<p>\u00abGra\u00e7as \u00e0 Gest\u00e3o de Categorias da Blue Yonder, com a sua cria\u00e7\u00e3o automatizada de planogramas, novos produtos s\u00e3o integrados de forma eficiente no planeamento das prateleiras. Com a nova funcionalidade, podemos planear exatamente onde os novos artigos ser\u00e3o colocados e determinar os respetivos n\u00edveis de stock para cada loja. Isso permite-nos identificar com precis\u00e3o as quantidades iniciais necess\u00e1rias para os pedidos e otimizar a introdu\u00e7\u00e3o de novos produtos em toda a cadeia de abastecimento. Al\u00e9m disso, a solu\u00e7\u00e3o utiliza dados de vendas para otimizar a coloca\u00e7\u00e3o e a quantidade de produtos nas prateleiras, aumentando assim a efici\u00eancia geral do processo de armazenamento\u00bb, diz Senft.<\/p>\n<h5>Velocidade e agilidade necess\u00e1rias<\/h5>\n<p>\u00abEstamos orgulhosos da nossa longa colabora\u00e7\u00e3o com o grupo Coop e felizes por terem decidido expandir a sua presen\u00e7a na Gest\u00e3o de Categorias para o seu departamento de bricolagem connosco\u00bb, disse Fredrik Prada, Vice President, Retail \u2013 EMEA, Blue Yonder. \u00abA nossa solu\u00e7\u00e3o de Gest\u00e3o de Categorias oferece \u00e0 Coop a velocidade e agilidade necess\u00e1rias para acompanhar a demanda dos clientes e as constantes mudan\u00e7as no setor, permitindo-lhes estar um passo \u00e0 frente da concorr\u00eancia e alcan\u00e7ar os seus objetivos de neg\u00f3cios.\u00bb<\/p>\n<p>Foto: \u00a9 Coop<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em tempos de press\u00e3o inflacion\u00e1ria, cadeias de abastecimento incertas e um comportamento do consumidor em r\u00e1pida mudan\u00e7a, os retalhistas precisam tomar decis\u00f5es r\u00e1pidas para satisfazer a<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":4464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6719,6364,6689],"tags":[],"class_list":["post-96513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expedicao-de-mercadorias-e-logistica","category-schweiz","category-logistik-spedition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>-<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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