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The Swiss intralogistics expert Swisslog presents itself with a new brand appearance: This emphasizes the company’s position as one of the world’s leading firms for data- and robot-driven automated logistics solutions in today’s digital world. At the center of the redesign is a new logo adapted to the digital future. The new logo builds on the strengths of the existing logo, which has largely represented Swisslog unchanged for the past 25 years.
(Buchs/Dortmund) “The new brand appearance aligns with the direction of our company. Swisslog is becoming increasingly digital: both through the solutions we offer and the way they are implemented,” says Antonio Trioschi, Chief Executive Officer (CEO) of Swisslog. “We are proud to present a refreshed brand that drives this commitment throughout the logistics automation industry and embodies Swisslog’s core strategy of creating exceptional value for our customers.”
Trademark reflects today’s and future world
The new logo is modern, agile, and forward-looking: The adaptable shape of the new trademark reflects today’s and future digital world, particularly expressing the ongoing dynamics in the logistics industry. A distinctive feature is the strong “S” in the typography, which stands alone. It symbolizes Swisslog’s globally leading role as a provider of innovative, data-driven, and robot-supported solutions that set new standards in warehouse automation. The new design also emphasizes the authentic, emotional, and distinctive corporate personality of Swisslog and its employees.
Shaping the future in logistics automation
“Our modernized brand appearance further positions Swisslog as a shaper of the future in logistics automation, but it is also about much more,” says Antonio Trioschi, Chief Executive Officer (CEO) of Swisslog. “The new logo also reflects the strength and competence of our employees. Our employees are at the center of our actions. We want our customers to know that they can rely on Swisslog by providing solutions supported by the expertise and knowledge of our team.”
Photos: © Swisslog
