La Palette Rouge Strengthens Activities in the DACH Region

LPR-La Palette Rouge, the specialist in pallet pooling, has strengthened its German business unit and announced strategic investments to increase its market presence and drive growth in the key regions of Germany, Austria, and Switzerland. Furthermore, LPR Germany will relocate its headquarters to Cologne next year.

(Bornheim) With this step, LPR-La Palette Rouge reaffirms its goal of expanding its position in the German market and seizing new growth opportunities. At the same time, these measures demonstrate that LPR is committed to innovation and excellent customer service.

“Based on comprehensive market studies and customer feedback, we have consolidated our organizational structure and built a new and stronger commercial team to improve efficiency, flexibility, and customer satisfaction,” explains Ela Saleh, Country Manager, LPR DACH (Germany, Austria, Switzerland).

“Additionally, we are excited to strengthen our presence in the DACH region and expand our services in Germany. Cologne offers a dynamic environment and is a strategic location that allows us to better serve our customers and further develop our business. We see a lot of potential in the DACH region to support companies in retail and the FMCG sector in overcoming their supply chain challenges. This includes cost optimization and time savings, ultimately leading to a more sustainable supply chain. LPR is a trusted market expert known for its excellent service quality and high-quality pallets that are well-suited for automated distribution platforms.”

Supply Chain Efficiency and Reducing the CO₂ Footprint

“Our top priority is to provide our customers with excellent value and service,” says Ela Saleh. “By strengthening our corporate structure, we are better positioned to respond to market demands and achieve sustainable growth.” In parallel with these structural improvements, LPR – La Palette Rouge is strategically focusing on intensifying supply chain efficiency and reducing the CO₂ footprint.

This goes hand in hand with the alignment of the Euro Pool Group (Euro Pool Group Creating circular progress), promoting a pooling system in collaboration with suppliers, retailers, customers, and other stakeholders that advances the circular economy. The Euro Pool Group is committed to efficiency, sustainability, digital solutions, and scalable services. The corporation’s strategy is guided by its mission, which rests on three pillars: “Planet, Performance and People.” The EPG reduces its ecological footprint and supports the sustainability goals of its partners. It proactively adapts to external challenges and ensures the resilience of its business, focusing on critical issues such as climate change, biodiversity, and the circular economy.

Every reuse of reusable containers and pallets contributes to reducing carbon emissions throughout the supply chain. This is evident when compared to single-use alternatives such as cardboard boxes or white exchange pallets. Reusable solutions are characterized by superior durability, flexibility, and sustainability, significantly reducing the environmental impacts associated with production, transport, and disposal. (Sustainability Report 2023 – Euro Pool Group).

Innovative Solutions and Higher Service Levels

“The activities are part of our ongoing commitment to innovation, quality, customer satisfaction, and the circular economy. We believe that these changes will be of great benefit to our stakeholders and support the next phase of our growth. Our strengthened corporate structure and market strategy will enable us to offer our customers more innovative solutions and a higher level of service,” explains Jean-Luc Guénard, Managing Director, LPR-Division.

Photo: © La Palette Rouge