Swisstrans becomes media partner of the NovaFood fair

The Swisstrans magazine will be a media partner for the new trade fair NovaFood, which will take place for the first time from October 26 to 27, 2026. Logistics is an essential component in supplying the population with food. Swisstrans will publish a special edition titled „Food Logistics,“ which will be released as an e-paper in time for the fair and will also be available in print during the event.

Meeting Point for Food Production

Messe Luzern AG and RUUF AG have launched NovaFood, a new trade fair for food production, which will take place on October 26 and 27, 2026, in Lucerne. This event aims to serve as a national meeting point for industry professionals and focuses on integrated food production, encompassing ecological, economic, and social aspects. Christian Rudin, project manager and managing director of RUUF AG, emphasizes that NovaFood covers all areas of the information and value chain of Swiss food production.

Christian Rudin

 

Christian Rudin, project manager of NovaFood and managing director of Ruuf AG:

„I am very much looking forward to collaborating with Swisstrans in the area of food logistics.

Thanks to our high industry expertise, we can jointly provide real added value to the visitors of NovaFood.“

NovaFood is designed as a platform for the exchange of expertise and the discussion of new products and developments. Rudin highlights that the food industry faces significant challenges, including changing consumer needs, rising raw material prices, and the growing demand for sustainability. These factors require innovative approaches and solutions that will be discussed at the fair.

The event targets decision-makers in development, production, and purchasing who are specifically looking for new solutions. Exhibitors will present a wide range of offerings, from production technology to raw materials and marketing strategies.

A Compact Trade Fair Format

NovaFood follows a compact trade fair format that offers exhibitors three complete packages at fixed prices. The pre-fabricated stands in different sizes are intended to facilitate an uncomplicated entry into the fair and promote personal conversations. Rudin explains that the focus is not on the space but on personal encounters and sustainable knowledge transfer.

Additionally, NovaFood will function not only as a physical trade fair but also as an information and inspiration platform throughout the year. Exhibitors will have the opportunity to present their products and innovations both during the fair and online, increasing the event’s reach.

Pooling Experiences

With NovaFood, Messe Luzern AG and RUUF AG are expanding their portfolios and bringing their respective experiences to the event. Messe Luzern AG has successfully organized formats in the food sector, while Christian Rudin is well-connected through his initiatives such as CHEESEAFFAIR and GLUG. Fabienne Meyerhans, head of the trade fair department at Messe Luzern AG, expresses confidence in the collaboration and the creation of a strong platform for the industry.

Thus, NovaFood will represent a significant step towards promoting exchange and networking within food production in Switzerland.

www.novafood.swiss